Work With Me
Bring me in where the thinking matters most.
Some engagements need a working digital experience. Some need senior creative judgment. Some need a broader agency team. I work in a few different ways depending on the problem.
Start a Conversation →25+ years creative + digital leadership
Founder to exit, built and sold a brand
2,000+ websites launched
Design + build from idea to production
Three Paths
A few different ways to work together.
01
Design Engineering
Focused, hands-on digital work where I move from strategy and UX into the working product, including modern websites, interactive tools, lead magnets, assessments, prototypes and other customer-facing experiences.
Best for: projects where design quality, clarity and speed all matter, and where you want the person shaping the experience to stay close to the build.
Learn More →02
Creative Direction + Strategy
Senior creative direction, positioning, messaging and outside perspective for founders, leadership teams, launches, rebrands and digital initiatives. This can include ongoing fractional creative leadership when the fit is right.
Best for: teams that need stronger creative decisions before or during execution.
03
Birdsall.ai
Larger brand, website, AI and digital-product engagements move through Birdsall.ai, where the work is structured as an agency engagement with broader delivery capacity and ongoing optimization.
Visit Birdsall.ai →Client Perspective
What it’s like to work together.
“Maureen has a unique ability to transform ideas into compelling experiences and visual stories. She combines creativity with strategic thinking to elevate every project she touches.”
Kathy D.
Retreat & Workshop Facilitator
“Maureen has an extraordinary ability to juggle complex initiatives without sacrificing creativity or quality. She makes ambitious ideas feel achievable.”
Christina H.
Chief Executive Officer, Allegory
“Maureen is one of the most professional marketing leaders I’ve worked with. Her websites, branding, and creative work consistently exceed expectations.”
Elizabeth S.
Google Ads & SEO Consultant
FAQ
Common questions.
How much does a fractional creative director cost?+
It depends on scope and hours. A monthly retainer for a few hours a week costs far less than a full-time Chief Creative Officer's salary and benefits. The best next step is a call to scope your specific needs and get a real number.
How much time do you need from my team?+
Onboarding takes the most time up front: understanding the brand, the market, and how decisions get made. After that, engagements run lean: regular check-ins plus async review, so your team's time stays focused on execution.
Is my company too early or too small for this?+
If you’re making brand and design decisions ad hoc, or a founder is the only creative judgment in the room, you’re not too early. You’re at the exact stage this helps most. Fractional support scales down as easily as it scales up.
What size companies do you work with?+
Mostly founder-led and growth-stage companies, from early-stage startups to established brands going through a reposition, launch, or leadership transition.
Do you work hands-on, or just advise?+
Both. Strategy without execution doesn’t move anything, so the engagement includes the actual design, writing, and build work, not just direction for someone else to carry out.
How is this different from hiring an agency?+
An agency assigns you a team and a process. A fractional creative director is one senior person, embedded in your business, who owns the outcome and is accountable for the quality bar, with the speed and cost profile of hands-on work rather than agency overhead.
What’s a typical engagement length?+
Most engagements run 3 to 12 months, though some are project-based (a rebrand, a launch, an AI product build) and some become ongoing part-time leadership roles.
Which industries do you work with?+
Consumer products, hospitality, franchise and multi-location brands, marketing agencies, tech and startups, wellness, BPO (Business Process Outsourcing), and B2B, see the portfolio for specific case studies across industries.
Related Work
View Full Portfolio →
Not sure which path fits?
Tell me what you’re trying to solve. I’ll tell you where I think I’m useful, including when I’m not the right fit.
Start a Conversation →Every pixel should support a business goal.
The strongest brands feel inevitable, not invented.
Good design earns attention. Clear thinking earns trust.